Ladaniva x Europavox
Ladaniva is the band of the day for Europavox.com
In March and April 2020, when many countries were hit by the Covid-19 pandemic and forced into lockdown, Ladaniva released two videos which brightened up our quarantine days. The first one, for the song Vay Aman, showed the band playing music in relaxed summer clothes, smiling, just enjoying being together around their singer, Jacqueline Baghdasaryan. Baghdasarayan is the main protagonist in the second video, Zepyuri Nman with her voice and her movements communicating her positive, explosive energy. Although Ladaniva had formed only a few months before and were still a newcomer in the music business, both videos generated more than a million views each on YouTube. The reason is quite simple : this joyful, escapist music is the perfect antidote to the coronavirus blues.